The Rum Collective - A dignified poster

I've been working with The Rum Collective off and on for about a year now and thought I'd preview an old design. Long before the collective's anchor appeared I had created this simple poster for use at the tastings and other meetings. During the design phase, I kept thinking of an old gentleman's club with warm cherry wood, cigars and leather chairs filling a room lined with books. The RC Logo itself, I thought, was particularly sleek and elegant.

In the end, though, The Rum Collective decided to pursue a more pirate theme, which turned out very well. Still, from time to time I find myself staring at this image wondering what the face of TRC would look like if it had gone this way.

So, in honor of The Rum Collective's one year anniversary, I present this old design.

The Rum Collective - Working With Rum

Quite a while ago, I started working with an organization called The Rum Collective. The mastermind behind TRC is Nick Feris, a man compelled to bring the world's best rum to Seattle. Earlier this year, Nick asked me to help define the overall brand image for the Collective. Initially it began as designing a web banner and business card for the company. From there it expanded to the brand image and several upcoming t-shirt designs. I am proud to say that the designs have made a significant impact and have drawn attention from rum companies around the globe.

Recently I was asked to discuss my design process with Nick and TRC. You can find that interview here.

I have really enjoyed working with The Rum Collective and learned quite a lot about rum along the way. I hope you enjoy my design, and if rum is in your mind I'd suggest a journey to the Collective to learn more.

Cheers!
Daniel Young