Recently I was asked by Narrist Design Studios to recreate current logo and make it more modern. The owner, Will Fisher, was hoping to incorporate his Celtic roots into a more edgy design. The constraints were that the logo had to incorporate a tattoo design that the owner had. That tattoo, the Norse rune for death, needed to be prominent in the design.
The challenge was integrating the very rigid rune design into the logo without making it seem cheap and gimmicky. The answer, oddly enough, came from a completely different culture, in the form of Japanese kanji. Combining both the hand inked kanji, and the rigid design of the rune, I came up with an interesting idea that resulted in the final design. Incorporating the name of the company into the rune itself brought it all together.
I hope you enjoy!
