Monday, April 25, 2011

The Rum Collective - Working With Rum


Quite a while ago, I started working with an organization called The Rum Collective. The mastermind behind TRC is Nick Feris, a man compelled to bring the world's best rum to Seattle. Earlier this year, Nick asked me to help define the overall brand image for the Collective. Initially it began as designing a web banner and business card for the company. From there it expanded to the brand image and several upcoming t-shirt designs. I am proud to say that the designs have made a significant impact and have drawn attention from rum companies around the globe.

Recently I was asked to discuss my design process with Nick and TRC. You can find that interview here.

I have really enjoyed working with The Rum Collective and learned quite a lot about rum along the way. I hope you enjoy my design, and if rum is in your mind I'd suggest a journey to the Collective to learn more.

Cheers!
Daniel Young

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